Welcome to our brand guidelines for the Terafest® brand. This document is designed to provide clear and consistent instructions for creating and presenting websites in line with our brand identity. It contains key information on the use of logos, colors, typography, imagery, product photography, and other important elements that ensure a cohesive and recognizable look across all materials. By adhering to these guidelines within your web presentation or product pages, you help maintain a strong and identifiable Terafest® brand across all platforms. Thank you for contributing to the preservation of our visual identity.
The following online manual is divided into several chapters. Within each chapter, you will find recommendations for preparing the content of your web presentation as well as download links for individual elements. Please adhere to the following guidelines when designing or modifying your existing web presentation, so that together we can maintain a consistent and easily recognizable Terafest® brand.
The logo is a cornerstone of the Terafest® visual identity. The symbol within the circle represents a heart composed of wooden profiles. In this section, you will find a link to download the logo in vector format. Further guidelines for the proper use of the Terafest® logo can be found in the attached brandbook.
Proper use of colors ensures a consistent and cohesive look across all brand communication channels. The selected color combination is called MEDITERRANEAN, with turquoise representing water and serving as an accent color to highlight important elements and information. The colors are carefully chosen to emphasize the core values of the Terafest® brand, evoking feelings of pride, confidence, comfort, safety, and joy.
Using the correct fonts ensures a consistent, readable, and professional appearance for all textual materials. This section defines the primary and secondary fonts that are mandatory for all communications.
Heading Font: FONT IvyMode – Regular (AdobeFonts)
Paragraph Font: FONT DM Sans (GoogleFonts)
This chapter presents three key visuals that business partners should use in their materials, especially online and on their websites. The photographs depicting people enjoying their time on the terrace have been carefully selected to appropriately represent the target emotions of the Terafest® brand.
Product photographs of composite wood planks offered by Terafest® in five different materials and with five different surface textures. These photos are intended for general presentation of Terafest® products and are meant to showcase the variability of surfaces and colors.
This chapter contains product photos of composite wood planks in a “topshot” view. These images capture the planks from a top perspective and are ideal for use in all marketing materials that detail specific surface and color variations.
We recommend that partners include a button linking to the Configurator, which is a mini-application on the official Terafest website. This tool allows visitors to easily customize and visualize terraces according to their preferences, enhancing interactivity and user experience on your website.
The next section describes the five core product benefits, known as the Terafest® Manifesto. When presenting our products and describing their benefits on your websites, please adhere to the following five points, which we have prepared in a concise version (icon and brief description) and an extended version (paragraph).
Discover the material of the future. Terafest® composite wood is made from 60% wood powder mixed with polymer (HDPE). This combination preserves the best properties of wood while eliminating its main problems. Quality is key for us, which is why we produce Terafest® under American license right in the heart of Europe, in the Czech Republic.
Anyone with a wooden terrace knows the amount of work involved in annual maintenance. Our composite wood terrace only needs to be washed with a pressure washer to look like new even after years of use. No sanding, waxing, or oiling required. Save yourself a lot of hassle and money.
Enjoy your terrace barefoot, lying down, or playing with children. Our composite wood terraces are safe for the whole family and pets even after many years of use. They don’t splinter or slip even after years.
You don’t buy a terrace for a year or two. We offer a 25-year warranty on our terraces. Unlike other materials, ours require minimal maintenance. Compare the cost of a Terafest® composite wood terrace to other materials.
Everyone can find their dream terrace with us. Choose from 84 different color and texture combinations in variable widths and lengths. We can custom-make a terrace for your home or pool, facade, or fence without any waste. We save you money and consider the environment.
Forget cheap hollow-core WPC from DIY stores. Only a high-quality terrace from Czech solid Terafest® planks will reliably serve you for years. That’s why we have built a network of certified partners who can professionally handle everything from design to after-sales service.
No trees are cut down for the production of our composite wood. We strictly support sustainable forest management and hold the PEFC certificate. We use only clean and high-quality natural materials. All our products are eco-friendly and 100% recyclable.
